Diamonds are forever and true friends of women.
Diamonds are called forever for its value, sparkle and are lifetime
investment. From kings and queens to celebrities to models and everyday
women, diamonds are gaining popularity all over the world due rise in
incomes. Diamond jewelry for the simple reason they never go out of
fashion and style. Everybody wears these beautiful gems that were once
the domain of rich and affluent now.
These diamonds have become
popular since the beginning of 19th century. The growth of world
economy plus the ongoing successful marketing and advertising campaigns
led to more demands for diamond jewelry around the globe. There has
been remarkable increase in production supply. New improved ultra
modern techniques of cutting and polishing has further enhanced the
quality and helped designers all round the world to bring new exciting
designs every season.
Since diamonds were at first exceedingly
rare, their sparkle, brilliance and value lent a kind of an extravagant
air and pride to the act of proposal. When more diamond mines were
discovered and diamonds became more widely accessible, smaller diamonds
became relatively affordable even among less affluent. With remarkable
increase in production supply and with the expansion of diamond jewelry
industry combined with coordinated advertising that lasted decades and
continues even today with the famous marketing slogan of the 20th
century that "Diamonds are Forever" the ad campaign run by the DeBeers
company resulted in the diamond being the ultimate standard gem for
engagement rings.
Diamonds are commonly judged and appraised by the "four Cs": Carat, Clarity, Color, and Cut.
1. CUT:
Cut is all about precision and symmetry. The cut gives a diamond its true brilliance, releasing the sparkle within in it.
2. CARAT:
Weight
of any diamond is measured in carats. One carat is equivalent to 0.2g
or equal to 1/5 the of 1 gram, or 0.007 of an ounce and there are 100
points per carat.
3. COLOR:
Diamonds come in many shades
and sizes, ranging from colorless, white, yellow and brown to more
intense colors such as orange, pink, green and black
4. CLARITY:
The
number of flaws or inclusions or spots within a stone and their
position determine the diamonds clarity. These inclusions come in the
form of carbon spots or fractures.
Not only diamonds are forever but are women's best friends.
